FairShares Brand

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Introduction

The FairShares Model is a brand and concept advanced by The FairShares Association to assist the creation of FairShares Enterprises. At the heart of the brand is a definition of social enterprise established by Social Enterprise Europe Ltd based on:

If you prefer to read a PDF document, you can download V1-2 - FairShares Model - Branding Guidelines.pdf authored by Rory Ridley-Duff and Nicci Dickins.

Central to the brand is the FairShares approach to power and wealth sharing through organisation design and intellectual property management.

  1. Introduction
    1. On Ownership, Governance and Management
    2. On Intellectual Property (IP)
    3. Brand Variants
    4. Brand Principles
    5. Brand Identity
    6. Brand Value and Auditing
    7. Creative Commons Licencing

On Ownership, Governance and Management

A FairShares Company / Co-operative Society / Consultancy will:

You can find out more about when, why and how each type of share is issued using the following two documents:

v1 2a - FairShares Company - Share Types.pdf
v1.2a - FairShares Co-operative - Share Types.pdf

On Intellectual Property (IP)

A FairShares Enterprise will:

Brand Variants

All FairShares Enterprises issue Founder Shares.
All FairShares Enterprises manage members' IP as an Intellectual Commons.

FairShares consultants advise on the variant most appropriate to a client’s operating context.

If neither Labour nor User shares are issued on an open membership basis, the enterprise does not conform to the FairShares Brand.

Brand Principles

The brand can be used by FairShares Companies, Co-operative Societies and Consultancies to communicate:

Brand Identity

Logos for printed and electronic use are available in PNG and JPG formats.

Brand Value and Auditing

To use this brand, a FairShares Company / FairShares Co-operative / FairShares Consultancy should be able to provide full answers to the following six questions during a social audit:

  1. Who are the enterprise’s primary stakeholders?

  2. What is the social purpose of this enterprise?

  3. How is the social impact of this enterprise assessed?

  4. What values and principles guide the choice of goods and services offered?

  5. What values and principles guide the production and resale of goods and services?

  6. How do the ownership, governance and management systems ensure an equitable distribution of wealth and power amongst primary stakeholders?

Creative Commons Licencing

The FairShares Model is licenced to the FairShares Association by Rory Ridley-Duff and Cliff Southcombe using the following Creative Commons licence:

© FairShares Association Ltd, 2013
Creative Commons 3.0: Attribution, Share Alike

All variants and adaptations of the FairShares Model must acknowledge the FairShares Association using the above copyright notice, and new adaptations must carry the same Creative Commons licence.

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